Doing business online is vitally important these days, but it can still be quite challenging. If you want to use Facebook as an effective marketing tool for your business, for example, you have to keep some critical points in mind to make a positive impact.
Understand You're Climbing A Steep Hill
Facebook is, by both design and long habit, primarily a tool for individuals to connect and keep track of each other. Businesses, corporations, and other groups can use it too, but they're not its target audience. You must always remember this when you engage in Facebook marketing. Every potential customer you reach out to through Facebook will understand instinctively that you are promoting yourself and your company. Be honest about this at all times. This is the primary hurdle you have to get over: To capture your customers' interest in a forum which is more concerned with planning parties and keeping up with birthdays.
Meet Your Customers On The Level
As implied above, as a Facebook marketer, you are entering the arena as a fundamentally different player than the ordinary users who are or could be your customers. You must resist any temptation to think of yourself, as a representative of a company or business, as somehow "above" or "superior" to the customers you interact with. Forging personal connections with customers by treating them as equals is the entire point of engaging in Facebook marketing.
Treasure Every Interaction
To be frank, you will find many of the responses you get on Facebook to be exasperating or mystifying. A lot of users will only make the effort to communicate with a commercial Facebook account if they have an axe to grind or a complaint to make. You must remain positive at all times and rise to the challenge of converting an adversarial relationship into an amicable one. If you can be helpful and informative while remain polite and respectful, you stand a good chance of converting a dissatisfied customer into a happy one.
Avoid Conflict Whenever Possible
You have to avoid the trap of treating individual customer interactions on Facebook as private communications, though. Remember that your Facebook marketing is a fundamentally public affair. If your Facebook feed is full of genuine customer complaints, address them directly through more private, focused customer service channels. Even if you can resolve a customer's problem successfully, leaving a drawn-out, combative dialog in your public history doesn't inspire confidence in other customers. If you succeed in addressing a customer's issues privately, you might consider humbly soliciting Facebook feedback afterwards. You must be sure that your service was worthy of positive feedback, though!
Marketing your business successfully through Facebook can be tough. Because the site offers you a chance to connect directly with your customers and address their concerns in a personal way, it's definitely worth the effort. If you treat them with respect and give them real help, you can make a major positive impact in your reputation.